Once every couple weeks we meet to review each project in development at Appy Entertainment. We call these our, “Go/No Go” meetings. Every product under review — be it a paper concept or an Alpha build — faces the same verdict at the end of the session. We either agree to “Go” to the next [...]

Sarge just posted the task cards for all the marketing and P.R. stuff I have to do in advance of our first App’s release. Crap! Looks like I have to do some actual work around this place! Bookmark on DeliciousDigg this postRecommend on Facebookshare via RedditShare with StumblersTweet about itSubscribe to the comments on this [...]

(Note: First-time visitors click here for more game culture, startup stories, development tales, movie and book reviews, and more …) Sometimes I like to take things slow. I love extra innings with Vin Scully, I indulge in long-winded blog posts, and I’m the kind of guy that takes a Russian novel to the men’s room. [...]

(Note: First-time visitors click here for more game culture, startup stories, development tales, movie and book reviews, and more …) Blog posts have been thin on the ground this week because I’ve been on a family vacation in the wilds of Orange County. We visited The Mouse’s Kingdom (and it’s club-footed cousin), experienced a painfully hip bowling [...]

Last week we examined some of the underpinnings of this Appy Place blog as the quasi-official mouthpiece of Appy Entertainment. Today, we take a look at which Appy Place posts have attracted the largest readership, and the lessons learned from running this kind of content on our blog. Inside The Numbers: The Appy Place Top [...]

(This is the third in our on-going series about Appy Entertainment’s home-grown marketing and PR efforts. We’ve previously examined why we think it’s a good idea to be elbow-deep in our own grey matter, and how we set out to define our Appy brand. Today we take a look at the role of this Appy [...]

(Today we continue Sargie’s rampage through the U.K. with marvelous conversational profanity and the unforgettably hideous “chili-con-carne” story) As we had arrived unannounced for Christmas supplies and presents now had to be procured so off we rode into the nearest large town to do some shopping. My experience that day could be summed up by [...]

It’s the beginning of a new month so we thought we’d take a snapshot of what new games are capturing our attention here at Appy Entertainment’s Secret Worldwide Headquarters. We download a lot of Apps at Appy, but only a precious few get under our skin and elbow their way onto the front pages of [...]