Appy Entertainment has pushed the button. Our App has been submitted. (our App is not yet for sale, but you can purchase this ominous button here) We’ll make a big deal of it here when we receive word of approval by Apple. Humongous thanks to everyone who has supported us thus far. Here we go!!! [...]

I’ve always hated weddings. They’re boring, expensive, and tense. But that’s just me. I mean, who could deny the obvious happiness of this lucky couple? I could. I hate them. No sense denying it. I just hate them. His square jaw, her smirking smile — arrrgh! Imagine getting this picture from an ex-girlfriend. I’d go [...]

The crew is working the weekend here at Appy Entertainment’s Secret Worldwide Headquarters to cross eyes and dot tees … or something … on our first App, due for submission to Apple next week. As veterans of the videogame business it isn’t a new experience to work a weekend. As partners in a startup, though, [...]

(Note: First-time visitors to Appy Place click here for more game culture, startup stories, development tales, movie and book reviews, news of Appy Entertainment’s iPhone Apps, and more …) Our post last year about Militant Optimism has proven one of the most popular and enduring here at Appy Place, and our first Militant Optimism Award, [...]

Editor and Director Michael Mayhew joined us at Appy Entertainment’s Secret Worldwide Headquarters yesterday for a grueling all-day commercial shoot. We shot four different spots introducing our first and as-yet unannounced App. We’ll also use our coverage to cut a walk-through video for when the App is released. More pictures of us taking pictures are [...]

Yesterday’s big news was of course the iPhone 3.0 rollout. Mobile Orchard brings together the essential coverage links here. Appy Entertainment is officially bullish on the new development possibilities afforded by this update — our comments are quoted this morning by Ben Fritz at Variety’s Cut Scene blog. Check it out. It will be a [...]

Yes, today is St. Patrick’s Day. Yes, the Secret Worldwide Headquarters of Appy Entertainment is located over one Irish bar, and across the street from another. Yes, our streets and the back parking lot are already afloat with drunks and the sun won’t be down for another five hours yet. Given the above, you’d reasonably [...]

A busy week here at the Secret Worldwide Headquarters. Not only are we crunching to finish off our first App, but we’re growing, too … and adding new programmers means buying new machines, unpacking boxes, building tables and chairs, and moving everybody around. We’ll get everyone introduced in due time, after Farzad has had a [...]

Buried on the second page of AppleInsider’s Kindle 2 review was this insight about what makes Apple so Appley: “When Apple pounced upon the emerging MP3 player market earlier this decade, it didn’t set out to fill the needs of audiophiles who sit in specially built rooms designed to ideally reproduce sound. Instead, Apple targeted [...]

Sorry, Meelad, but the camera doesn’t lie — that’s clearly some Apple goodness in your right hand. Have you finally ditched your Crackberry? Say it isn’t so! But say it IS so that the singular Meelad Sadat has signed on with Appy Entertainment (in a freelance capacity) to assist in the launch of our first [...]