All right, enough laughing! It’s time to get back to business.

Last week, Appy Entertainment CEO Chris Ulm threw a grenade in the punchbowl with the first of a two-part article about the war for your living room published by our friends as Gaming Business Review.

This week, Ulm is back with the concluding chapter, where he names names and rolls out more pulse-pounding charts and graphs. He throws more grenades, too:

The financial model that both Microsoft and Sony pursued during the last console cycle will not be sustainable during the next one — the era of drilling a hole in the other guy’s half of the boat to get ahead is over.

Read more over at Gaming Business Review by clicking HERE.

And for you console guys who think the Ulm is being alarmist or sensationalistic … well, you’re right. But we still hope you enjoy your cruise, content to know that the future will be exactly like the past!

This entry was posted on Friday, August 27th, 2010 at 10:51 am and is filed under business. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.