Those teenybopper squeals of delight you heard coming from Appy’s Secret Worldwide Headquarters this morning had nothing to do with Justin Bieber.

That was the whole Appy Entertainment crew letting out a hearty “Hell, yes!” to Apple’s announcement of cameras in the new version of their iPod touch.

We’ve had well over 4 million downloads of FaceFighter to date. More than a third of them have been on iPod touch — devices that don’t have cameras. That we’ve done so well with a camera game on the world’s best-selling portable game device — without that device having a camera — makes us plenty optimistic for the FaceFighter franchise going forward. We got so excited about it that we even sent-out a tongue-in-cheek press release trumpeting that the iPod touch is finally “FaceFighter-Enabled.”

Buried in the hyperbole of our release is Appy’s genuine belief that cameras can be an important part of gaming, and that cameras represent a singular and largely-underutilized component of what makes mobile gaming unique. Our very first app — Appy Newz — was built to use cameras in new, fun, interactive, and social ways, and we obviously took things to the next level with FaceFighter. While our next (and as-yet unannounced) game doesn’t specifically leverage the camera, we remain committed to integrating cameras into our games, and in fact the gang was here late last night mapping out a series of new apps that would culminate in a whole new way to bring pictures and games together.

And so we go boldly together into the photographic future, with the new iPod touch carrying the flag. This morning’s announcement makes the future just that much brighter for your friends at Appy Entertainment. Onward!

UPDATE: Pocket Gamer has summarized our glee by saying we’d like to kiss Steve Jobs on the lips, and … well … they’re right.

This entry was posted on Wednesday, September 1st, 2010 at 3:52 pm and is filed under Apple. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.