Appy Entertainment CEO Chris Ulm is running with the big dogs in an article over at Entrepreneur today.

“How Gaming’s Upstarts Stay Ahead In A Changing Market” looks at ways game not named Halo: Reach are trying to carve out a piece of the gaming pie. The article cites industry luminaries such as Digital Chocolate’s Trip Hawkins, Booyah CEO Keith Lee, Sandlot Games CEO Daniel Bernstein, and our very own Chris Ulm, who says:

Even Apple doesn’t have the power to make something a hit on its own platform … (we have to build a running dialogue with fans) … Every app we do furthers our reach with customers, grows our technology in hops and provides opportunities for what could be profitable joint ventures.

Click on over to Entrepreneur HERE to read the rest of the article!

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