Appy Entertainment will be making two conference appearances in March — hopefully you can come out and meet us!

Appy’s Brand Director, Paul O’Connor, will be presenting a talk at GDC 2012 in San Francisco:

Premium To Freemium — Pivoting Monetization Method For Best-Selling Apps: The tide is irresistible. The market is speaking with its wallet. The majority of downloads and profit on Apple’s App Store are generated by apps with in-app purchases. Every week brings a flood of new freemium apps attempting to capitalize on this method of monetization. But what about premium apps left behind in this new App Store gold rush? Must catalog titles concede the field to this new breed of app and accept diminishing revenue outside the App Store spotlight? Appy Entertainment reveals how they converted two best-selling premium apps to freemium monetization and increased their audience, grew their revenue and made the games better in the process.

The talk will be presented twice …

Tuesday, March 6th, 10:35-11:00 Room 134, North Hall (as part of the Smartphone Summit)

and

Friday, March 9th, 12:05-12:30 Room 2009, West Hall, 2nd Fl (as part of the main conference)

If you are attending GDC we hope you can make it to one of our talks, and please come up afterwards and say hello!

A whole host o’ Appys are putting on a panel at WonderCon in Anaheim. The aforementioned Paul O’Connor will try to wrangle Appy CEO Chris Ulm, Project Director Emmanuel Valdez, and Creative Visual Director Farzad Varahramyan to discuss the world of Apps as breeding ground for new entertainment IP in …

Triumph of the Small Screen Friday March 16th 4:30-5:30 — Angry Birds and Pocket God are just two entertainment brands that were born as smartphone apps before jumping to the worlds of comic books, animation, movies, plush toys, and more. Chris Ulm (former editor-in-chief, Malibu Comics), Farzad Varahramyan (designer, Aliens vs. Predator, Jumanji, Escape From Witch Mountain, The Thing), Emmanuel Valdez (game director, Ready 2 Rumble Boxing, Darkwatch, Bourne Conspiracy), and Paul O’Connor (game designer, Oddworld: Abe’s Oddysee, author of the Longbox Graveyard comic book blog) will discuss the promise and special challenges of this exploding new art form. Room 208

If you are attending WonderCon, c’mon by, ask us some questions, throw some rotten fruit, and stick around after the panel to say hello!

We hope to see you in San Francisco and Anaheim!

This entry was posted on Tuesday, February 28th, 2012 at 2:11 pm and is filed under announcements. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.