We still haven’t adjusted to Apple updating iTunes on Thursday, which means we had a nice surprise this morning. Our two iPad games — FaceFighter HD Face2Face, and Tune Runner HD — are featured by Apple in this week’s “What We’re Playing” section! We enjoyed this identical feature several weeks ago, but then abruptly vanished. [...]

It’s nice to make the news for something other than bringing our Twitter followers to their knees, and this week Appy Entertainment has twice made a little splash. Over at PocketGamer, friend-of-Appy Jon Jordan takes a look at a stealthy pricing experiment we tried with FaceFighter Face2Face awhile back … … and Appy also came [...]

Appy Entertainment doesn’t do a lot of advertising, at least not in the conventional web-banner sense. But being a harebrained operation ourselves, we respond to the harebrained schemes of others, so when we read about the MillionDollarAppSite over at PocketGamer, we knew we had to be a part of it. You will see FaceFighter over [...]

The dust has settled since our mad week at the top of the charts giving our iPhone game FaceFighter away for free, so we thought we’d do a little analysis to see exactly how things panned out. This post will be a bit longer and crunchier than is usual here at Appy Place, so for [...]

After shifting just shy of a million downloads during it’s six day free period (990,820 if you want to be precise), we set FaceFighter back to its original price of $1.99 about mid-day yesterday. FaceFighter had done its job of vaulting Tune Runner up near the top of its category, and it was time for [...]

We had a little promotion over the weekend, putting FaceFighter on “sale” for free (and it remains free at this hour, and for at least a little while longer). Details will follow in another post, but for now, suffice to say that offering our flagship game for free resulted in several hundred thousand downloads all [...]

Last weekend Appy Entertainment ran a sale. Why did we do it, and how did we do? Read on! Our decision to put on this sale came together in about five minutes … and that’s one of the things we love about this job, and this market. You can be really nimble and try things [...]

Thanks to PocketGamer.biz was have a guest column up today regarding the latest twist in the iPhone app development business — the transformation of developers into retailers via dedicated virtual storefronts. The article grew out of a correspondence with Jon Jordan following his article regarding the Appvent Calendar site, in which we noted the trend [...]

We made a big deal here last month about joining our mailing list, and your opportunity to win free iTunes Gift Codes in exchange for a few pieces of snarky mail each month from Appy Entertainment’s Secret Worldwide Headquarters. Today, after an unexpected degree of trial and tribulation, we’re happy to announce that Max R. [...]

It’s not enough for iPhone developers to merely develop games. In our year in this wacky business, we’ve discovered that we also need to be customer support technicians, social media experts, public relations people, and marketing and advertising folks, too. So here comes a marketing message from the evil geniuses at Appy Entertainment! As you [...]