Our charm offensive continues with a talk before the San Diego chapter of the IGDA this Thursday. We will be blithering on about app marketing in front of an audience that thinks we are presenting something of value. Ha! The talk is free and there will be genuine networking, as well as a guy from [...]

All right, enough laughing! It’s time to get back to business. Last week, Appy Entertainment CEO Chris Ulm threw a grenade in the punchbowl with the first of a two-part article about the war for your living room published by our friends as Gaming Business Review. This week, Ulm is back with the concluding chapter, [...]

There’s been a lot of hang-wringing in the iPhone app development community over the latest Sony attack ad — the one where Marcus, the spunky kid on the bus, emasculates iPhone gamers over the inadequacies of the iPhone as a gaming platform when compared to Sony’s PSP. Touch Arcade called the ad a “smear” and [...]

If to be nominated is to win, then Appy Entertainment is hip-deep in winnings right now. Joining Appy’s honors on the 2009 Best App Ever ballot (and there’s still time to vote on those awards … hit the buttons on our front page HERE), Zombie Pizza has landed two nominations in the prestigious Independent Games [...]

What does the specter of Electronic Arts and Disney merging mean for Apple? A few days before Christmas, Tech Trader Daily ran a rumor from Briefing.com that Disney is eyeing Electronic Arts for acquisition — again. Last year, in the depths of the financial meltdown, there was also a flurry of net chatter about the [...]

Yep, they’re letting us out in public again. Appy Entertainment will be part of a round table discussion on the casual and mobile games industry, along with representatives of Qualcomm and Sony Online Entertainment. Unlike next month’s talk at GDC Austin, this conversation will be open to the general public, which is perhaps why Paul [...]

Several weeks ago, Appy Entertainment CEO Chris Ulm made some waves when he opined on Apple’s “inevitable” future as a console game manufacturer. Now, those comments are illuminated and expanded upon in an article published by Digital Spy UK. Check it out! So what do you think? Will Apple step up to challenge Nintendo, Microsoft, [...]

Yesterday Appy Entertainment made the cannonball run up the blighted free-fire zone that is Interstate 5 to attend House of Game in Los Angeles. Yes, this image is blurry, but I was drunk when I snapped it … House of Game is the brainchild of Nerd Poker, an outfit dedicated to facilitating the convergence of [...]

Regular readers of this crazy blog may remember my last business-oriented post speculating on the future of Apple TV and how it is primed to morph into a game console. Since that time, the pieces have started to fall into place. Consider these recent developments and rumors: Apple Snags Xbox Exec (PC World) Apple Hires [...]

I was reading about the grim prospects of Fox’s Australia over at Advertising Age, and it started me thinking on movie marketing, and how it differs from videogames. (sourced from Welt Online, but you bet your boots it came from the Australia movie site) In movie marketing, they aim for the fabled four-quandrant movie … [...]